Digital Platforms & Market Analysis
This case study examines how Facebook built market power through user data, advertising systems, network effects, and barriers to entry. It analyzes platform competition, digital advertising dominance, and the economic forces shaping digital markets.
Facebook’s Data Monopoly:
Network Effects and Market Entrenchment
Applied economic analysis, market research, and strategic communication principles to evaluate Facebook's competitive position and the impact of data-driven advertising on consumers, competitors, and emerging technologies.