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Bama Buzz Audience Growth Strategy
Social Media Analysis, Content Strategy, and Music-Focused Engagement Campaign
Recruiter Takeaway: I used audience data, content analysis, and campaign planning to develop a measurable social media growth strategy for Bama Buzz, focused on increasing Gen Z engagement through music coverage, local partnerships, and user-generated participation.
Challenge
Bama Buzz maintained a strong social media presence but significantly underperformed among 18–24-year-olds, representing only 8.34% of Instagram followers compared to a national benchmark of 26.5%. The objective was to identify an underserved audience segment and develop a scalable strategy to increase engagement and audience penetration.
My role
Team Lead | Market Analysis | Content Design | Proposal Development
Strategic Recommendations
Expand music-focused content
Build partnerships with local artists and venues
Increase interactive content and user participation
Highlight smaller Alabama communities
Launch the Music Crawl Challenge user-generated content campaign
Objectives
Increase 18–24 audience share from 8.34% to 12%
Generate 200 user-created posts using #BamaMusicCrawl
Source 50% of Music Mondays content from community partners
Establish recurring artist and venue collaborations
Selected Project Highlights
Instagram Reel concept highlighting emerging North Alabama musicians as part of a content strategy designed to increase engagement among younger audiences.
User-generated content campaign promoting the Bama Buzz Music Crawl Challenge, encouraging audience participation, venue visits, artist discovery, and social media engagement.