Bama Buzz Audience Growth Strategy

Social Media Analysis, Content Strategy, and Music-Focused Engagement Campaign

Logo for Bama Buzz with a stylized chat bubble containing the letter B and text 'Bama Buzz' in turquoise.

Challenge

Bama Buzz maintained a strong social media presence but significantly underperformed among 18–24-year-olds, representing only 8.34% of Instagram followers compared to a national benchmark of 26.5%. The objective was to identify an underserved audience segment and develop a scalable strategy to increase engagement and audience penetration.

My role

Team Lead | Market Analysis | Content Design | Proposal Development

Strategic Recommendations

  • Expand music-focused content

  • Build partnerships with local artists and venues

  • Increase interactive content and user participation

  • Highlight smaller Alabama communities

  • Launch the Music Crawl Challenge user-generated content campaign

Objectives

  • Increase 18–24 audience share from 8.34% to 12%

  • Generate 200 user-created posts using #BamaMusicCrawl

  • Source 50% of Music Mondays content from community partners

  • Establish recurring artist and venue collaborations

Selected Project Highlights

Cover page of a social media strategy proposal for Bama Buzz outlining audience growth recommendations, content strategy, demographic analysis, and the Music Mondays campaign.
Social media marketing mockups for the Bama Buzz Music Mondays campaign featuring Instagram content, user-generated engagement concepts, and the Music Crawl Challenge.
Social media growth projections and KPI dashboard showing audience development targets, user-generated content goals, partnership objectives, and engagement metrics for the Bama Buzz campaign.

Instagram Reel concept highlighting emerging North Alabama musicians as part of a content strategy designed to increase engagement among younger audiences.

User-generated content campaign promoting the Bama Buzz Music Crawl Challenge, encouraging audience participation, venue visits, artist discovery, and social media engagement.